Thành viên:Phattainguyen23/Product Red

Product Red

Sản phẩm	Nhãn hiệu
Sở hữu	(RED) (ONE Campaign)
Ra mắt	2006
Thị trường	Toàn cầu
Website	red.org

Product Red, stylized as (PRODUCT)^RED™, is a licensed brand owned by RED that seeks to engage the private sector in raising awareness and funds to help eliminate HIV/AIDS in eight African countries. It is licensed to partner companies including Nike, American Express (UK), Apple Inc., The Coca-Cola Company, Starbucks, Converse, Electronic Arts, Head, Buckaroo, Penguin Classics (UK & International), Gap, Armani, Hallmark (US), SAP, Beats Electronics, Supercell and the YouTube personality PewDiePie. The concept was founded in 2006 by U2 frontman and activist Bono, together with Bobby Shriver of the ONE Campaign and DATA. The Global Fund to Fight AIDS, Tuberculosis and Malaria is a recipient of Product Red's money.

As part of a new business model, each partner company creates a product with the Product Red logo. In return for the opportunity to increase revenue through the Product Red license, up to 50% of profits gained by each partner is donated to the Global Fund. As Product Red is owned by Red, a portion of the contributions received from the partner brands is assigned as profit. Such an amalgamation of humanitarian aid and for-profit businesses is one example of "ethical consumerism".

In 2012, ONE acquired (RED) as a division of ONE. Both organizations were co-founded by Bono and Bobby Shriver.

Sản phẩm

Một sản Phẩm màu Đỏ iPod, một trong những sản phẩm có trong sản Phẩm màu Đỏ

• Bugaboo International. A design company that makes pushchairs for infants and toddlers. Bugaboo contributes 1% of its total revenue to The Global Fund.
• American Express Red card. Launched in 2006. 1% of spending is donated to the Global Fund.
• Gap sells a line of merchandise including T-shirts, jackets, scarves, gloves, jewelry, bags and purses. Gap donates 50% of all Product Red profits directly to the Global Fund.
• Converse is selling a shoe made from African mud cloth.
• Giorgio Armani has announced a line of Emporio Armani products that include clothes, jewelry, perfume, and accessories.
• Motorola has announced special editions of their SLVR, KRZR and RAZR mobile phones, with a 50% profit of each purchase going to the Global Fund.
• Canon released a version of their SD990 camera along with a leather case in 2008/2009. Only 500 were produced.
• The Independent newspaper is in partnership with Product Red.
• The Hotel Café tour is presented by MySpace and Product Red.
• Apple Inc. released a special edition iPod Touch 5th generation with a Product (RED) theme. Subsequently, they have released several Product (RED) devices and accessories. On 29 October 2013, Apple created and donated a one-of-a-kind (RED) Mac Pro computer which was auctioned by Sotheby's at the (RED) Auction on 23 November 2013 for $977,000 (Sotheby's had estimated it would bring $40,000-60,000). A one-of-a-kind pair of solid gold Apple EarPods were auctioned for $461,000. Apple claims to have donated more than $160 million to the Global Fund.
• Nike has released a special line of red shoelaces, with the profit going to the charity. Their motto is "Lace up, save lives." Didier Drogba is the face for the promotion of the laces.
• NEED magazine is in partnership with Product Red.
• Hallmark has introduced greeting cards that are Product Red.
• In a partnership with Microsoft, Dell announced that it would manufacture versions of its computers (XPS One, XPS M1530, and XPS M1330) that would come with a PRODUCT (RED) version of Windows Vista Ultimate preinstalled. The company also released a PRODUCT (RED) printer.
  • Microsoft would later release the PRODUCT (RED) version of Windows Vista Ultimate as a standalone product.
• Girl Skateboard Company released a two-part deck series with a (Product) Red graphic. A share of the profit goes to the charities.
• Starbucks participated during their 2008 holiday promotion. For every holiday beverage ordered, 5 cents went to Product Red. Starbucks also offers the Red Card, and donates five cents every time the card is used.
• The Killers write a Christmas song every year, with the latest being "I'll Be Home For Christmas" and a compilation album of all their Christmas singles called "Don't Waste Your Wishes," in aid of RED. One hundred percent of profits are given to the charity.
• Flower (RED) a new online flower delivery service launched in the United Kingdom.
• Monster Cable makes special edition of Beats by Dr. Dre Solo HD with name Solo HD (PRODUCT)RED
• Carolina Bucci has created a special edition of her gold and silk Lucky bracelets.
• Tourneau created two special edition watches, with 15% of the retail price contributed to The Global Fund to Fight AIDS, Tuberculosis and Malaria.
• Belvedere vodka produces special edition red-colored bottles. A portion of the proceeds go to (PRODUCT)RED.
• Head (company) produces special RED tennis bags as part of the (PRODUCT) RED project.
• In 2014, U2 released a charity single "Invisible", and a Super Bowl commercial to announce the partnership between RED and Bank of America.
• In 2014, some iOS apps and/or games, such as PewDiePie's Tuber Simulator, Angry Birds, Cut the Rope 2, The Sims FreePlay and Clash of Clans added a 'RED' update for a limited time (November 24 - December 7), in which, the 100% of the money spent on the app or making an In-App Purchase will go to the Global Fund.

Tài liệu tham khảo

• Tim Weber (2006). "Bono cược vào Đỏ để chiến đấu Aids". BBC. Ngày 26 Tháng Hai, Năm 2006.
• Motorola Chí Có Thể Lấy 15 Năm 2006.

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[[Thể loại:Hoạt động xã hội về HIV/AIDS]]